Timing, as they say, is everything. Timing is especially important when you’re facing a big-ticket expense – like the purchase of a new car.

Fortunately, most people can afford to be flexible about when they make this commitment. And research shows that patience pays. Handsomely. By one estimate, you can save nearly 10% off the sticker price on a car if you plan your shopping excursion strategically. If you were promised free gas for X number of months if you waited until a specific date to buy your new car, would you wait? That’s how you can think of the money you’ll save – free gas!

Even if you’ve already identified your dream ride, let reason rather emotions rule your buying timeframe. Your deferred gratification will make the day you finally drive off the lot all the more satisfying!