Charity Highlight: Cal Farley’s, A Brief History

Alon Brands is proud to support local charities in the communities we operate in. Cal Farley’s is one of those charities with a very important mission—timeless values, today, tomorrow, forever.

Below are a few excerpts about the history of this amazing organization from the Cal Farely’s website that begin with the story of a baseball player whose heart was filled with an abundance of compassion…

“In the late 1930s, Cal Farley was playing semiprofessional baseball by day and wrestling by night in Amarillo, Texas. Mr. Farley, a World War I veteran with an engaging personality, was a fan favorite at the ballpark, where he would deliberately hit foul balls over the fence to children gathered there, knowing they could exchange these balls for a free ticket to the game. Mr. Farley realized some of these children were hanging around the ballpark when they should have been in school, and he soon found many of them came from broken homes where guidance, supervision and love often were missing.”

“Mr. Farley began looking for ways to help these children and, in the fall of 1938, Texas Panhandle rancher Julian Bivins agreed to support the cause. Bivins donated about 120 acres of land 36 miles northwest of Amarillo. The following March, Mr. Farley established his boys ranch at the site, which long before had been home to Tascosa, a raucous pioneer town. On land that once was known for gun fights and barroom brawls, Boys Ranch residents learned the value of integrity and an honest day’s work.”

“The Boys Ranch population quickly grew and, in 1944, Mr. Farley sought to bolster the boys’ social education by hosting a rodeo. About one hundred people showed up, but the idea took root. Now, about 10 thousand attend the annual Boys Ranch Rodeo & adventureFest, benefitting Cal Farley’s.”

“In 1987, Cal Farley’s welcomed Girlstown, U.S.A. into its family of services. Founded in 1949, Girlstown offered girls a safe shelter from life’s storms. By the mid-1990s, Boys Ranch had integrated girls into campus life and, in June 2012, the Whiteface, Texas, campus became home to the Genie Farley Harriman Center for Women & Children. The CWC provides single adult mothers a safe living environment while they transition to independent living.”

“Over the years, our programs have expanded to include girls, single mothers and entire families, but still we hold true to the values set over seven decades, and still we prepare young people to become responsible citizens.”

Cal Farley’s is one of the nation’s largest privately-funded child and family service organizations with operations in Alon Brand communities. We are proud to support the Cal Farley’s organization! Thank you for all the good work you do in our communities and across our great nation.


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